Healthcare Operations & Transformation · New York, NY

Healthcare doesn't fail on care. It fails on operations.

Every delayed provider, every manual workflow, every administrative bottleneck costs healthcare organizations revenue. Koru Health partners with healthcare executives to fix operations, starting with provider credentialing and building toward the systems that let an organization scale.

Know your number

What is credentialing delay costing you right now.

A quick estimate, grounded in the same cited data behind Koru Research Report No. 001, not a guess.

Providers currently delayed in credentialing
Months of delay 3 months
Estimated revenue at risk
$18,000 to $30,000

Based on industry reported credentialing delay costs of $6,000 to $10,000 per provider, per month, discussed and sourced in full in Koru Research Report No. 001.

Request a Bottleneck Assessment →

How it works

A simple path from diagnosis to scale.

You do not need to commit to a platform on day one. Every engagement starts with the same first step.

01 Koru Insight™

We diagnose where your organization is losing revenue and time, using the Koru Bottleneck Matrix. You leave with a number, not a guess.

02 Koru Execute™

We fix the fires the diagnosis found, credentialing, enrollment, and the workflows behind them, so revenue starts moving again.

03 Koru Optimize™

We stay on as an ongoing partner, instrumenting the blind spots and keeping leadership aligned as the organization scales.

Our approach

Two pillars. One operating system.

We work across the full operational stack, from the revenue you are already owed to the systems that let you scale.

Pillar one

Provider Revenue Optimization

The fastest path to recovering revenue that is already yours.

  • Credentialing
  • CAQH
  • Payer enrollment
  • Hospital privileging
Pillar two

Healthcare Operations

The systems that let a healthcare organization scale without breaking.

  • Workflow redesign
  • Process optimization
  • KPI dashboards
  • AI enablement

How we work

Three ways to engage.

You do not have to buy the whole platform on day one. Most relationships start with one tier and grow into another.

Operational assessment Koru Insight™

A diagnostic engagement using the Koru Bottleneck Matrix™ to locate exactly where your organization is losing revenue and time, with a return on investment you can defend to your board.

Fixed fee
Credentialing & enrollment Koru Execute™

Credentialing, CAQH, payer enrollment, and practice launch, handled end to end so your providers can start seeing patients and generating revenue.

Project based
Ongoing advisory Koru Optimize™

Monthly advisory on operations, KPIs, revenue, and AI enablement, with executive dashboards that keep leadership and the board aligned.

Retainer

For PE-backed platforms preparing for exit

The Koru Readiness Certification™

The operational equivalent of a Quality of Earnings report. An independent audit of your credentialing and provider revenue infrastructure, built for the buyers who will actually read it.

Every healthcare mergers and acquisitions (M&A) diligence process now treats credentialing as its own line of inquiry, separate from clinical quality and separate from the financial statements. Weak documentation rarely kills a deal. It moves value into escrow, earnout, and indemnity provisions instead, quietly discounting what a seller actually receives. The Koru Readiness Certification is a pre diligence audit against the same ten dimension framework published in Koru Research Institute's second report, producing a single findings document a buyer's diligence team can rely on before they find the gaps themselves.

  • Full audit against the Koru Credentialing Impact Matrix's ten dimensions
  • Primary source verification and CAQH maintenance review across the provider file
  • A findings document formatted for a buyer's diligence team, not internal leadership
  • A certification mark and summary letter to present during the deal process
Request a Readiness Certification scope call →

Presented to certified platforms for use in the deal process.

"
The organizations that outperform aren't the ones with zero delay. They're the ones that stopped treating it as someone else's problem.
Koru Research Institute, Report No. 002

Who we serve

Built for organizations that are ready to scale.

We work with the healthcare executives inside these organizations, leadership teams who are ready to treat operations as a strategic asset, not an administrative cost. Different organizations are fighting different fires.

Medical groups

The friction

A funded expansion that adds providers on paper but not in revenue for months.

How Koru helps

Onboarding and credentialing built to close that gap in weeks, not quarters.

Behavioral health organizations

The friction

Staff turnover that resets training and continuity of care every few months.

How Koru helps

Workforce systems built around retention, not just recruitment.

Urgent care

The friction

Walk in volume that a scheduling system built for appointments was never designed to handle.

How Koru helps

Scheduling and workflow rebuilt around how patients actually arrive.

Federally Qualified Health Centers

The friction

Federal reporting requirements that compete for the same staff hours as patient care.

How Koru helps

Documentation and compliance systems that satisfy funders without consuming your team.

Private equity portfolio companies

The friction

Operational inefficiency hiding inside a platform investment's P&L until diligence finds it.

How Koru helps

A standardized operating model applied consistently across every portfolio asset.

Multi site providers

The friction

A process that works at one location and breaks the moment you open a second.

How Koru helps

Systems designed to scale with you, not systems you outgrow every time you grow.

The shape of a win

What vanquishing the villain actually looks like.

Not client testimonials, the model. Built from the operational patterns Koru Health encounters most often, these show exactly what a focused engagement is designed to produce.

Behavioral health · Illustrative model

$240,000 recovered in 11 weeks.

A 12 provider behavioral health platform had a hiring plan on schedule and capital already deployed, but an average 90 plus day credentialing backlog per provider was quietly sitting between the hires and the revenue. A Koru Insight™ diagnostic located the backlog in week one. Koru Execute™ rebuilt the credentialing and payer enrollment process end to end, primary source verification, CAQH maintenance, payer specific tracking, compressing the average cycle from over 90 days to under 30. Twelve providers reached billable status inside a single quarter instead of trailing into the next one.

$240KUnbilled revenue recovered
11 wksFrom diagnosis to resolution
Urgent care · Illustrative model

34% shorter wait times, zero new headcount.

A 6 location urgent care network was running an appointment built scheduling system against walk-in volume it was never designed to handle, and patient wait times were climbing month over month. Koru Insight™ traced the gap to how patients actually arrived, not how the system assumed they would. Koru Execute™ rebuilt scheduling and front desk workflow around real walk-in patterns across all six sites. Average wait time dropped 34% within the first full quarter, recovering the equivalent of an additional exam room's worth of capacity per location, without adding a single new hire.

34%Reduction in average wait time
6Sites, one rebuilt system

These are illustrative models, not individual client case studies. They represent the kind of outcome a focused engagement is designed to produce, not a guarantee of results.

“The koru, the shape of an unfurling fern frond, carries new growth forward without letting go of where it started.”

The idea behind the name

We think about healthcare operations the same way. Credentialing is not the destination, it is the first turn in the spiral, the entry point that proves an organization can execute. What comes after is where the real transformation happens: workflow redesign, KPI visibility, AI enablement, and the operational discipline that lets a healthcare organization grow without losing control of its own quality.

Koru Health is not a credentialing vendor. We are an operating partner for healthcare executives who are ready to treat operations as a strategic asset rather than an administrative cost. We are building an institutional company, not a single product company: a platform built to grow with the organizations we serve, not a tool built to solve one problem and stop.

Koru Health logo mark

Published research

Koru Research Institute

Original research on healthcare operations, credentialing, and transformation, published through Koru Research Institute and posted to SSRN, Zenodo, and Figshare.

Ongoing index · Updated quarterly

Koru Credentialing Velocity Index, Q3 2026

A quarterly benchmark of how fast healthcare organizations actually move from hire to revenue. First release, with a new snapshot published every quarter.

Download the Q3 2026 index →

The Hidden Cost of Healthcare Operational Bottlenecks

Why credentialing is only the first domino. Koru Research Institute's first report, with data from CAQH, the AMA, and the peer reviewed literature on where healthcare organizations actually lose revenue.

Download the report →

The Hidden Cost of Provider Credentialing Delays

An executive framework for understanding how credentialing influences healthcare performance. Koru Research Institute's second report, drawing on data from CAQH, the AMA, and healthcare M&A market research, traces how credentialing delays propagate through ten distinct dimensions of organizational performance, from revenue and provider productivity to EBITDA and enterprise value.

Download the report →

The Turnover Tax Hospitals Aren't Tracking

A closer look at what staffing turnover really costs healthcare organizations, and why most reporting misses it.

Forthcoming

From Koru Research Report No. 002

The Koru Credentialing Impact Matrix

The dimensions with the highest financial severity are consistently the ones with the lowest organizational visibility, which is exactly why they survive board meeting after board meeting unnamed.

High severity · Low visibility

Blind Spots

EBITDA and enterprise value impact, payer relationship erosion, and physician retention risk. Rarely discussed in board materials because they surface months or years after the credentialing decision that caused them.

High severity · High visibility

Known Fires

Direct revenue loss and delayed provider productivity. Visible immediately in monthly financials, which is exactly why these two dimensions dominate executive attention over the other eight.

Low severity · Low visibility

Background Noise

Minor data entry inconsistencies and one off documentation errors. Worth monitoring, not worth resourcing ahead of the categories above.

Low severity · High visibility

Distractions

Individual provider complaints about credentialing paperwork. Visible and irritating, but rarely the organization's most expensive credentialing problem.

Questions

Before you reach out.

How is this different from a credentialing vendor?

A credentialing vendor processes files. Koru Health is an operating partner: we diagnose where the organization is actually losing revenue and time across ten dimensions of performance, not just the credentialing queue, and we stay engaged as the systems we build mature. Credentialing is usually the first fire we put out, not the whole relationship.

How fast is the Insight engagement?

A Koru Insight™ diagnostic is built to move in weeks, not quarters. Most organizations leave with a clear picture of where they are losing revenue and time within the first few weeks of engagement, grounded in the same data and methodology behind our published research.

Do you work with organizations our size?

We work with medical groups, behavioral health organizations, urgent care networks, Federally Qualified Health Centers, and private equity portfolio companies, ranging from single site practices to multi site platforms. If you are unsure whether your organization is a fit, the fastest way to find out is a short conversation, not a guess.

Marcus J. Frazier, Founder and Managing Partner of Koru Health

Biography

Marcus J. Frazier

Founder & Managing Partner, Koru Health

A Koru Capital Management Company

Georgetown alum. Cornell MBA. Former intelligence officer. A seasoned Wall Street executive, his background spans finance, geopolitical strategy, and operations, a career built on reading leading and lagging indicators before anyone else in the room does, first in service to the United States, then on Wall Street, now in healthcare. That same discipline is what built Koru Health: not a credentialing vendor, but an institutional operating partner built to run at the pace healthcare actually demands.

The pattern showed up before Wall Street did. As an intelligence officer, his job was pattern of life analysis: establish what normal looks like for a system, then find the deviation nobody else has noticed yet. At Leonard Green & Partners, BlackRock, and Blackstone, that same instinct just wore a different uniform: growth theses lived or died on operational plumbing, not ambition. At Aon and Marsh McLennan, the same question wore a different mask: risk. Then came NYC Health + Hospitals, the U.S. Department of Health and Human Services, Healthfirst, and AWS, a public hospital system, a federal health agency, a regional payer, and the infrastructure underneath all of it, and the pattern only sharpened. Every mission, however urgent, was only as strong as the system carrying it. That recognition became Koru Health: the same discipline that once found the deviation in a pattern of life now finds it in a hiring plan, a payer contract, a board deck that doesn't add up, before it becomes a crisis.

Georgetown alum Cornell MBA Former intelligence officer Wall Street executive Finance Geopolitical strategy Strategy & operations Healthcare operations AI strategy Executive leadership

Get in touch

Let's talk about where your operations are breaking.

Koru Health takes on a limited number of engagements at a time. This works best for organizations serious about operating with discipline, not looking for the fastest quote.

Location
New York, NY — engagements nationwide
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Conversations are confidential. NDAs are available before diagnostic engagements.

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